论文部分内容阅读
(2006年9月11日北京)——中国网球公开赛如火如荼地举行之际,在全球移动电话技术和应用创新领域处于领先地位的索尼爱立信今天宣布签署一项长达三年,价值二百万美元的网球赛事赞助协议,正式成为上海大师杯官方指定手机赞助商。今年的大师杯赛将于2006年11月12-19日在上海旗忠森林体育城网球中心举行,这是该赛事第二次在旗忠森林体育城网球中心举办。根据协议,索尼爱立信将独家享有全球性的“大师杯官方手机赞助商”的权利。此外,可在赛场显著位置和在所有国内和国际的电视转播中的荧屏分数计分牌位置进行品牌展示;索尼爱立信还享有在全球推广的权利,高级别礼宾待遇,并可获得男子赛季决赛的门票。
(Beijing, September 11, 2006) - Sony Ericsson, a global leader in mobile technology and application innovation, today announced the signing of a three-year, two-million-dollar US dollar sponsorship agreement tennis tournament officially became the official designated mobile phone sponsor of Shanghai Masters. This year’s Masters Cup will be held on November 12-19, 2006 in Shanghai Qizhong Forest Sports City Tennis Center, which is the second time the tournament held at Qizhong Forest Sports City Tennis Center. Under the agreement, Sony Ericsson will have exclusive rights to the global “Official Mobile Phone Sponsor”. In addition, branding can be displayed both prominently on the track and on the screen scoreboard in all national and international television broadcasts; Sony Ericsson also has the worldwide promotion rights, high-level courtesy treatment and men’s finals Tickets.