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以宁杭高铁为研究对象,对宁杭高铁的客流情况进行分析,比较宁杭高铁沿线各地区旅客出行的几种常见交通方式的区别,指出宁杭高铁目前存在的问题,并从树立高铁品牌、市场定位、价格策略、推动公铁联运、实行多元化运营等方面提出优化策略,从而达到提高宁杭高铁运输效益的目的,进一步提高宁杭高铁在客运市场上的竞争力。
Taking the Nanjing-Hangzhou high-speed rail as the research object, this paper analyzes the passenger flow of the Nanjing-Hangzhou high-speed rail and compares the differences of several common modes of transportation among the travelers in various regions along the Nanjing-Hangzhou high-speed rail. It points out the existing problems of the Nanjing- , Market positioning, price strategy, promotion of rail transport and diversified operation, so as to achieve the purpose of improving the transport efficiency of Nanjing-Hangzhou high-speed rail and further enhance the competitiveness of Nanjing-Hangzhou high-speed rail in the passenger transport market.