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第二次世界大战以来,现代市场经济发展的一个重要特征,就是随着经济和文化交流的加强,科学技术的高速发展,生产与交换的日趋国际化,市场的范围大大拓宽;随着国际投资的扩大及国际贸易的发展,越来越多的企业跻身国际经济舞台,争夺国际市场的竞争日趋激化。无论是发达国家还是发展中国家的工商企业,国际营销飞速发展,大型企业国外分支机构林立,中小企业也不遗余力地拓展国际市场。总之,从著名的跨国公司到名不见经传的中小企业,如何在激烈竞争的国际市场上赢得竞争求得发展,已成了企业决策层考虑的大事,从产品出口、专利许可、控股兼并到境外设厂,各国的企业界正在把越来越多的精力和财力投向国际市场。
Since the Second World War, an important feature of modern market economy development is that with the strengthening of economic and cultural exchanges, the rapid development of science and technology, the increasingly internationalization of production and exchange, and the broadening of the market’s scope; with international investment With the expansion and the development of international trade, more and more companies have stepped into the international economic stage, and competition for the international market has become increasingly intensified. Whether it is industrial and commercial enterprises in developed or developing countries, international marketing has developed rapidly, large branches of foreign companies have been established, and small and medium-sized enterprises have spared no effort to expand the international market. In short, from the well-known multinational companies to the little-known SMEs, how to win the competition in the fiercely competitive international market and obtain development has become a major consideration for the company’s decision-making level, from product exports, patent licensing, and controlling mergers and acquisitions to overseas. To set up factories, the business community in various countries is investing more and more energy and financial resources in the international market.