论文部分内容阅读
首先分析了市场营销学课程实践教学改革的重要意义,其次就面向创新创业能力培养的市场营销学课程实践教学改革策略进行了细致分析,以期培养出具有营销综合管理思维和营销技能的营销人才。
First of all, it analyzes the significance of the practice teaching reform in marketing course, and then analyzes the strategy of marketing reform practiced in the course of marketing and innovation in order to cultivate the marketing talents with the marketing comprehensive management thinking and marketing skills.