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黑龙江省拥有丰富的冬季旅游资源,与国内其他省区相比,不仅具有独特的地缘与资源优势,而且在一定程度上居于垄断地位。黑龙江省冰雪旅游地形象的确立,给予旅游者最简明与生动的主题,使其一目了然,对于市场感染力、旅游产品推销、旅游市场的开发意义重大,冰雪旅游爱好者在形象的认识认同基础上,会选择自己认同的冰雪旅游活动。
Heilongjiang Province has rich winter tourism resources, compared with other provinces and autonomous regions, not only has unique geographical and resource advantages, but also to a certain extent, monopolize. The establishment of the image of ice and snow tourist destination in Heilongjiang Province gives the tourists the most concise and vivid theme at a glance, which is of great significance to the market appeal, the promotion of tourism products and the development of the tourism market. Based on the recognition of the image of snow and ice enthusiasts , Will choose their own recognition of the snow tourism.