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图书装订成册发行到了读者手中,是不是意味着一本书的出版流程就完结了呢?内行的出版者马上就会作出否定的回答。等待他们的还有市场调查、销售反馈、图书宣传等等一连串的工作需要去做。毋庸置疑,就编辑、出版主体而言,图书宣传是他们主动参与市场、塑造形象、扩大影响的最重要一环。结合实际工作的体会,谈谈图书的宣传效应。一、正确认识图书宣传效应近年来,随着社会主义市场经济体制的深化与逐步完善,把图书这一精神产品认定为商品的观念已成为大家的共识,多年纷繁不息的争论划上句号。图书既然作为商品,
Does it mean that the book publishing process is over? The publisher of the book will immediately give a negative answer. Wait for them there is a market research, sales feedback, book marketing and so a series of work needs to be done. Needless to say, in terms of editing and publishing subjects, the promotion of books is the most important part of their initiative to participate in the market, shape the image and expand their influence. Combined with the actual work experience, talk about the book’s promotional effect. I. Correctly Understanding the Propaganda Effects of Books In recent years, with the deepening and gradual improvement of the socialist market economic system, the concept of identifying the spiritual product of books as a commodity has become the consensus of all. The controversy over the years with endless ups and downs has come to an end. Since books as a commodity,