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企业竞争情报工作是以增强企业竞争力为目标、以市场竞争为内容、以竞争对手分析为核心的竞争战略和策略的研究和咨询。其中,对竞争信息的收集与分析是竞争情报工作的核心内容。随着信息网络化、经济全球化发展步伐的加快,企业组织开展竞争情报活动在新型的网络环境下呈现出新的特点。因此,如何根据企业发展战略,探索网络环
Enterprise competitive intelligence work is to enhance the competitiveness of enterprises as the goal, market competition as the content, analysis of competitors as the core of the competition strategy and strategy research and consulting. Among them, the collection and analysis of competitive information is the core content of competitive intelligence work. With the speedup of information networking and economic globalization, the competitive intelligence activities carried out by enterprises organize new characteristics under the new network environment. Therefore, how to explore the network ring according to the enterprise development strategy