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营销学中的产品是能够提供给市场以满足需要和欲望的任何东西。产品有五个层次,核心产品,即满足顾客的基本服务或利益;基础产品,即产品的基本形式;期望产品,即购买者通常希望和默认的一组属性和条件;附加产品;潜在产品。(《市场营销管理》亚洲版菲利普·科特勒中国人民大学出版社) 大众传播学中的研究中,媒介是信息的载体,信息是媒介的乘客,从活字媒介到声像媒介,再发展到网络媒介,媒介无限延长了人的身体。传播学中“使用与满足”理论的提出使人们认识到在媒介可以成为与其他物质产品一样的消费品,来满足人的需要,如消愁解闷,促进人际关系,确认自我,环境监测等。
Products in marketing are anything that can be delivered to the market to meet needs and desires. The product has five levels, the core product, which satisfies the basic service or interest of the customer; the basic product, which is the basic form of the product; the desired product, a set of attributes and conditions that the buyer usually wants and defaults; additional products; potential products. (Marketing Management Asia Phillip Kotler, Renmin University Press) In the study of mass communication, media is the carrier of information. The information is the media of passengers, from the movable medium to the audiovisual medium, and then to Internet media, media unlimited extension of the human body. The theory of “use and satisfaction” in communication studies makes people realize that the media can be the same consumer goods as other material products to meet people’s needs, such as eliminating depression, promoting interpersonal relationships, confirming themselves and monitoring the environment.