象形文字在现代广告设计中的应用

• 作 者: 曹舒
• 机 构: 沈阳城市学院,
• 出 处: 艺术品鉴
• 发表日期: 2017年02期
• 关键词: 现代广告设计 文化色彩 识别性 都市文化 文字符号 外形特征 交流发展 文字发展 记忆性 贸易交流

随着时代的进步,科技的快速发展,现代都市文化生活日益丰富,广告设计得到了巨大发展。而随着时尚与设计的结合已日趋大众化,在广告设计中吸收、结合具有古朴、自然、易懂等特点的象形文字的设计手法已受到越来越多设计者的青睐。这种传统的象形文字字不仅带有浓厚的历史文化色彩,,唤起人们对传统文化的重视,也提升了人们对其的关注度,因而,象形文字正以一个全新的身份在广告设计中崭露头角。

With the progress of the times and the rapid development of science and technology, the modern urban cultural life is increasingly rich, advertising design has been tremendous development. As the combination of fashion and design has become more and more popular, more and more designers have been favoring the design techniques of absorbing and combining ancient, natural and easy-to-understand hieroglyphs. This traditional hieroglyphic character not only with a strong historical and cultural color, arouse people’s emphasis on traditional culture, but also enhance the people’s attention to it, therefore, hieroglyphics is a brand new identity in ad design emerge. .