论文部分内容阅读
“你追我赶,共赴前程”随着这句流行的广告词,“奇安特”旅游鞋走遍了大江南北,知名度愈来愈高。作为生产企业的山东齐鲁鞋业有限公司成立于1988年,是临朐县最早的一家三资企业,公司开业以来,在全体员工的积极努力下,充分发挥合资企业的优势,取得了良好的经济效益,去年人均实现利税2.13万元,名列该地区三资企业之首。使原来默默无闻,濒临倒闭的小小县鞋帽厂,发展为年销售收入2200万元、创利税420万元,年产旅游鞋35万双的中外合资企业,“奇安特”冲出这个地处沂蒙山区的小城,走向了全国,也走向世界。“奇安特”是怎样成功的呢?
“You chase after me and go forward with yourselves.” With this popular slogan, “Chiante” travel shoes have gone all the way to the north and south, and their popularity has become higher and higher. As a production enterprise, Shandong Qilu Footwear Co., Ltd. was established in 1988. It is the earliest foreign-funded enterprise in Linyi County. Since the company opened its business, under the active efforts of all employees, it has brought into full play the advantages of the joint venture and achieved good economic benefits. Last year, the per capita profit and tax amounted to 21,300 yuan, ranking first among foreign-funded enterprises in the region. The original small-scale shoe and hat factory, which was on the verge of closure, developed into a Sino-foreign joint venture with an annual sales income of 22 million yuan, a profit-making tax of 4.2 million yuan, and an annual output of 350,000 pairs of travel shoes. “Chiante” rushed out of the area. The small town in the Yimeng mountainous region has gone to the country and has also gone to the world. How did “Chiante” succeed?