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安海斯·布希公司拥有150年历史,是安海斯和布希两个家族联姻的产物。享有“美国啤酒业第一家族”之称的安海斯家族,曾在各大商业排行榜中获得过无数荣誉,一度风光无限。然而,在2008年被英博集团收购后,其“末代CEO”奥古斯特·布希四世沉寂了很长一段时间,直到最近的一起花边新闻,才将他再次拉回到镁光灯下……全球啤酒市场近年来并购不断,而其中最吸引眼球的,无疑是三年前行业老大英博集团(InBev)与亚军安海斯·布希公司(Anheuser·Busch)的合并。虽然英博是此次并购的主导者,但由于后者是知名的美国百威啤酒的生产商,历史悠久、品牌卓著,其名字被破天荒地排在了新公司名称的前面,形成了“AB英博”(Anheuser·Busch InBev)的局面。
Anheuser Busch has 150 years of history and is the product of the marriage of Anheuser and Bush. The Anheuser family, known as the “First Family of the American Beer Industry,” has won countless honors in all major business rankings and has never been seen before. However, after being acquired by the InBev Group in 2008, its “final CEO” August Busch IV had been silent for a long time until the recent lace news only brought him back to the spotlight. The next... The global beer market has continued to undergo mergers and acquisitions in recent years, and the most eye-catching of these is undoubtedly the merger of InBev and Anheuser Busch. Although InBev is the leader in this acquisition, but because the latter is a well-known producer of Budweiser, with a long history and outstanding brand, its name was first placed in front of the name of the new company and formed the “AB”. InBev (“Anheuser·Busch InBev”).