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企业背景: 永红针织总厂始建于1996年,隶属兵团农十二师。创业之初,只有几十万资产,员工100余名,主要加工一些秋衣秋裤、汗布背心之类的低档产品。1987年,进行了第一次技术改造,引进日本园机、漂染和缝纫设备,扩大了生产规模。 90年代初,永红针织厂与永红棉纺厂合并,组成永红针织总厂,形成纺织、针织一体化优势,并继续对针织关键设备“染整”进行技改,大大提高了产品质量。美、日、香港成为其稳定出口国与地区。1996年开始,在国内28个省、市、自治区的主要城市建立销售网络,内销额强力反弹,从过去每年不足500万元,提高到2500万,其主导产品“芳婷”内衣荣获“新疆名牌”和“全国消费者协会推荐产品”称号,在新疆的市场占有率达40％,1999年被自治区认定为首批著名商标。 2000年,以“永红”为龙头、以“芳婷”品牌命名为“新疆芳婷集团”挂牌成立,标志着永红走上优势资产重组,共同开发市场的二次创业之路。 2002年4月,新疆芳婷集团名列全国针织行业50强。
Enterprise Background: Yonghong Knitting Factory was founded in 1996 and is under the 12th Division of the BINGTUAN Agriculture. At the beginning of the venture, there were only a few hundred thousand assets and more than 100 employees, mainly processing low-end products such as Qiuyi Qiuku and Hanbu vests. In 1987, the first technological transformation was carried out and Japanese garden machines, bleaching and dyeing and sewing equipment were introduced to expand the scale of production. In the early 1990s, Yonghong Knitting Factory merged with Yonghong Cotton Spinning Factory to form Yonghong Knitting Factory, which formed the integration advantages of textile and knitting, and continued to carry out technological transformation of the key equipment for dyeing and finishing, which greatly improved the product quality. The United States, Japan and Hong Kong have become stable exporting countries and regions. Since 1996, sales networks have been established in major cities in 28 provinces, municipalities, and autonomous regions in China. Domestic sales have rebounded strongly. From the past, less than 5 million yuan each year to 25 million, its leading product, “Fangting” underwear, won the “Xinjiang Famous Brand”. “And the National Consumer Association recommended products” title, in Xinjiang’s market share of 40% in 1999 was recognized as the first batch of well-known trademarks. In 2000, with “Yonghong” as the leader and “Fang Ting” brand as the “Xinjiang Fontaine Group,” it was established and marked that Yonghong took the lead in the restructuring of its dominant assets and jointly developed the market’s second entrepreneurial road. In April 2002, Xinjiang Fang Ting Group ranked the top 50 in the national knitting industry.