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面对电子商务平台上日益激烈的市场竞争,越来越多的网商意识到了网店美工的重要性,意识到客户服务的重要性,意识到市场营销的重要性。高职网络营销专业正是在此大环境下应势而生。笔者认为,高职网络营销专业人才培养要想符合市场的需求,就要树立专业特色,强化专业人才培养意识;优化教学方法,创新教学手段;营造专业优越的教学环境;加强校企合作,注重实践技能培养等。只有如此,才能帮助高职网络营销专业人才培养步入更加高效的发展轨道。
In the face of increasingly fierce market competition on e-commerce platforms, more and more online merchants are aware of the importance of online shop art, aware of the importance of customer service, and awareness of the importance of marketing. Higher vocational network marketing professional is in this environment should be born. The author believes that vocational network marketing professionals in order to meet the needs of market training, we must establish professional characteristics, and strengthen awareness of professional training; optimize teaching methods, innovative teaching methods; to create a professional superior teaching environment; strengthen cooperation between schools and enterprises, pay attention to Practice skills training. Only in this way can we help higher-level network marketing professionals cultivate into a more efficient development track.