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广告艺术是揭示社会信息传播、促进沟通交流、表达艺术审美及生活观念的规律,广告艺术属于实用艺术范畴。消费文化是随着西方资本主义的快速发展而形成并发展。消费文化的形成主要来自于广告媒介的作用,广告活动即是一种适合社会需求和文化特征的信息传播模式,利用现代技术和媒介来传播商品信息,倡导消费观念,提升价值观和生活品位,以此满足不断增长的社会发展和生活需求。
Advertising art is the law that reveals the dissemination of social information, promotes communication, and expresses the aesthetic concepts of art and life. Advertising art belongs to the field of practical art. Consumption culture is formed and developed along with the rapid development of western capitalism. The formation of consumer culture comes mainly from the role of advertising media, which is a model of information dissemination that suits social needs and cultural characteristics. It uses modern technology and media to disseminate product information, promote consumer attitudes and enhance values and quality of life. This meets the growing needs of social development and life.