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在文娱活动日益丰富的现代社会中,文化娱乐活动成为大众传播的重要内容,也是最为显露的一项功能。由于社会生活节奏加速,广大群众纷纷采取各种娱乐来放松紧张的心情,大众传媒正是在这样的背景下迅速发展,它不仅则能有效满足这些观众的心理需求,而且也使得自身在节目类别上不断得到创新,他们为了占有更高的市场占有率,不断推出各种娱乐节目,使得我国电视节目更加趋于娱乐化。本文正是在这样的宏观基础上,分别从娱乐节目类型、存在的特点以及面临的问题等角度展开论述。
In the modern society with increasingly rich recreational activities, cultural and recreational activities have become an important part of mass media and one of the most obvious features. Due to the accelerated pace of social life, the broad masses of the people have taken a variety of entertainment to relax the tension, the rapid development of the mass media in this context, it not only can effectively meet the psychological needs of these viewers, but also make their own in the program category Continue to be innovative, in order to occupy a higher market share, they continue to introduce various entertainment programs, making our television programs tend to be more entertainment. This article is based on such a macro basis, respectively, from the type of entertainment, the characteristics of existence and the problems facing the point of view.