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企业形象是一个企业外部和内部形象的表现,是一个企业呈现在社会各界的面貌,它对企业的持续稳定发展,创造良好的社会效益和经济效益有着十分重要的作用,是企业文化中十分重要的一环。近几年来,医院文化建设越来越受到全院职工的高度重视,我院选择了发挥医院的优势,树立医院形象为切入点,加强内部管理,注意内强素质,外树形象,培养人才,不断提高医疗护理质量,取得了良好的社会效益和经济效益。
Corporate image is the appearance of an external and internal image of an enterprise. It is the appearance of an enterprise in all walks of life. It plays a very important role in the sustained and stable development of a business and in creating good social and economic benefits. It is very important in corporate culture Part of the ring. In recent years, the construction of hospital culture has been paid more and more attention by the hospital staff. Our hospital has chosen to give full play to the advantage of the hospital, set up the hospital image as an entry point, strengthen the internal management, pay attention to the internal quality, Continuously improve the quality of medical care and achieved good social and economic benefits.