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最近几年,是中国电影院市场发展的黄金时期,2013年票房收入达到了217亿元,在全球仅次于美国居第二位。2013年年底电影银幕数是1.8万多块,现在已经突破了2万块。但目前,在影院运营上还面临着许多挑战:影院服务的可替代品(如网络、手机、MP等为载体的新媒体电影)竞争力上升、影院租金不断增高、运营薄利化、同质化严重。其中,对于影院同质化严重的问题,如何的解决?差异化
In recent years, it is the golden period for the development of the Chinese cinema market. In 2013, the box office revenue reached 21.7 billion yuan, ranking second only to the United States in the world. By the end of 2013, the number of movie screens was more than 18,000 and now it has exceeded 20,000. However, at present, there are many challenges in the operation of cinema: the competitiveness of cinema service alternatives (such as new media films such as the Internet, mobile phones and MPs) is increasing, the rent of cinema is increasing, the operation of small profits and homogenization serious. Among them, the problem of serious homogeneity of the theater, how to solve? Differentiation