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在商场卖一瓶酒叫销售;在饭店卖一瓶酒叫服务;在酒吧里进行花式调酒,叫体验经济;加入情感引导,营造浪漫氛围,叫场景经济。这是一条现代商业的进化之路,也是一条充满了创新风险的竞争升级之路。不妨盘点一下围绕阿里、京东、腾讯、滴滴打车、优步等明星企业产生的一系列现代商业战争,不论是模式之争、场景之争,还是支付之争、分享之争,都可谓烽烟四起,好戏连台。阿里战京东,引爆模式之争京东柜台起家,在非典时期触电上网,而后逐渐打开销售门路,由光磁产品逐渐拓展至全品类销售,采销
In the mall to sell a bottle of wine called sales; in the hotel to sell a bottle of wine called service; in the bar fancy bartender, called the experience economy; to join the emotional guidance, creating a romantic atmosphere, called the scene economy. This is a modern business evolution, but also a way to upgrade the competition full of innovation risks. Take a look at a series of modern commercial wars that have taken place around star companies such as Ali, Jingdong, Tencent, Didi taxi, Uberu and others. Whether it is mode battle, scenario warfare, payment warfare or sharing war, , Good show with the station. Ali war Jingdong, detonated model controversy Jingdong counter started, during the SARS electric shock, and then gradually open the sales path, gradually expanded from the magneto-optical products to the full category sales, sales