论文部分内容阅读
在2014年央视3·15晚会上,尼康(Nikon)D600相机被爆存在画质问题,全国多位消费者用该相机拍摄的照片中,都不约而同地出现了让人厌烦的黑点。而尼康的态度从最初的非质量问题,是雾霾所致,到答应为消费者免费维修,最终承认质量不好。实际上,我们只要稍为留心,就会发现,尼康在D600掉渣门事件中所呈现出来的“逐步”防守态势,并非店大欺客那么简单,在其背后,另有若干深层问题值得我们思考。
At CCTV’s 3.15pm show in 2014, Nikon’s D600 camera was experiencing an image quality problem, and many consumers in the country used the camera to photograph annoying dark spots spontaneously. Nikon’s attitude from the initial non-quality problems is caused by smog, to allow free maintenance for consumers, the final recognition of poor quality. In fact, as long as we take a little care, we can see that the “progressive” defensive posture that Nikon has shown in D600’s dregs event is not as simple as that of the D600. Behind it, there are several other deep-seated issues that deserve We think.