论文部分内容阅读
品牌是一个行业、一家机构、一款产品的品质、形象、文化、内涵、个性的集中体现,是市场竞争力的核心要素,是经济发展转型升级的基础环节。天职国际自创立之初,始终以创建民族品牌会计师事务所为大理想,顺应行业发展的趋势和要求,在诚信建设、专业建设的基础上加大投入做好品牌建设。在分析当前经济形势以及注会行业历史发展与现状后,天职国际首先明确事务所品牌定位,总结出代表自身形象的关键词:“专业、严谨、客观、
Brand is an industry, an organization, a product of the quality, image, culture, content, personality embodied, is the core competitiveness of the market, is the basic link in the economic development and upgrading. Since its establishment, Vocation International has always taken the establishment of national brand accounting firms as its ideal and complied with the trend and requirements of the industry development. It has stepped up its investment in brand building based on honesty and professionalism. After analyzing the current economic situation as well as the history and development of the industry in the note industry, Baker Tilly International first defined the brand positioning of the firm and summed up the key words that represent its own image: ”Professionalism, rigor, objectivity,