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作为全球最大的化妆品集团,欧莱雅敏感地捕捉到彩妆的重要性正日渐深入到普通中国人的生活当中。为了更好地了解当代中国女性对彩妆的认知,帮助她们科学地理解和使用彩妆,欧莱雅(中国)及其品牌通过各种形式进行长期而持续的消费者研究,最近又面向北京、上海、广州、成都、武汉、长沙、沈阳和西安等全国8个大中型城市的消费者发起了在线彩妆调研,以图深入了解中国消费者的化妆行为,采集男性与女性对化妆
As the world’s largest cosmetics group, L’Oréal sensitively captures the importance of color cosmetics and is gradually deepening into the lives of ordinary Chinese. In order to better understand contemporary Chinese women’s perception of make-up and help them scientifically understand and use make-up, L’Oréal (China) and its brands have conducted long-term and continuous consumer research in various forms, most recently in Beijing and Shanghai. Consumers in eight large and medium-sized cities in Guangzhou, Chengdu, Wuhan, Changsha, Shenyang, and Xi’an have launched online cosmetic research to gain insights into Chinese consumers’ cosmetic behavior and collect male and female makeup.