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坚持走国际化路线的匹克交出了一份亮眼的中期答卷。9月14日公布的匹克体育2014年中期财报显示,匹克2014年上半年海外市场收入同比去年上半年劲增68%至2.9亿元,带动总收入同比增长10.1%至12.9亿元,净利同比增长34.6%,实现全面复苏。匹克C E O许志华表示:“即将开幕的2014西班牙篮球世界杯等一系列赛事的进行,将进一步提升匹克在全球的品牌知名度和号召力,匹克全年正增长的目标有望实现。”
Peak, which insisted on going international, handed in a dazzling medium-term answer sheet. Peak Sports’s 2014 interim report released on September 14 showed that Peak’s overseas market revenue in the first half of 2014 surged 68% YoY to RMB 290 million in the first half of 2014, driving total revenue up 10.1% YoY to RMB1.29bn and net profit up YoY 34.6%, to achieve a full recovery. “The opening of a series of events such as the 2014 Spain Basketball World Cup will further enhance Peak Global’s brand awareness and appeal, and its goal of positive growth throughout the year is expected to be achieved.” "