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在婚庆文化日益成熟的形势下婚庆视觉设计应运而生,透过婚庆视觉设计既可以看到旧式婚俗文化的影子,又体现着情感性、文化性、趣味性以及时代性艺术特征。本文在分析了现代婚俗发展历程中视觉设计呈现的艺术特征的基础上,提出现代婚俗文化影响下的婚庆视觉设计存在的问题以及解决措施,探索能够满足现代适婚人群心理的婚庆视觉设计并加以研究。
With the development of wedding culture, wedding visual design came into being. Through the wedding visual design, we can not only see the shadow of the old wedding culture, but also reflect the emotional, cultural, interesting and artistic characteristics of the times. Based on the analysis of the artistic features of visual design in the development of modern marriage customs, this paper puts forward the problems and solutions to the wedding visual design under the influence of modern marriage customs and explores the design of wedding visual design that can meet the psychological needs of modern marriageable people. the study.