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20世纪90年代以来,风摩全球的绿色革命为企业带来了勃勃生机,树立绿色营销观念,开发绿色产品,开拓绿色市场,已成为21世纪企业营销发展的新趋势.也给企业创造了新的机遇。一、绿色营销观是以可持续发展为目标。经济与生态的协调发展的营销观。绿色营销观念认为企业营销活动中,要顺应可持续发展战略的要求,注重地球生态环境保护,促进经济与生态协调发展。以实现企业利益,消费者利益、社会利益及生态环境利益的统一。绿色营销观念强调消费者利益、企业利益与社会利益三者有机结合的基础上,进一步强调生态环境利益,将生态环境利益的保证看作是前三者利益持久地得以保证的关键所在。以绿色营销观念为指导,企业在营销过程
Since the 1990s, Windmill Global Green Revolution has brought vitality to enterprises, establishing a green marketing concept, developing green products and developing green markets have become a new trend of corporate marketing in the 21st century. Opportunities. First, the concept of green marketing is the goal of sustainable development. Marketing Concept of Coordinated Development of Economy and Ecology. Green marketing concept that corporate marketing activities, to comply with the requirements of sustainable development strategy, focusing on the Earth’s ecological environment protection and promote the coordinated development of economy and ecology. In order to achieve the interests of enterprises, consumers, social interests and ecological interests of the unity. Based on the organic combination of the interests of consumers, enterprises and social interests, green marketing concept further emphasizes the ecological and environmental benefits and regards the guarantee of ecological and environmental benefits as the key to guarantee the lasting interests of the top three. Guided by the concept of green marketing, business in the marketing process