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随着社会主义市场经济体制的建立和逐渐完善,企业间的竞争越来越激烈。企业竞争的关键是科技,是人才,但归根到底是文化。经理需要文化谋略,职工需要文化素质,产品需要文化包装,企业需要文化氛围。企业文化作为除人、财、物、信息之外的第五种资源,已融入现代企业的经营理念、行为规范、视觉形象而成为一种新的管理要素。建设企业文化,把以人为中心的软管理和以物为中心的硬管理有机地统一起来,推动企业全面进步,是当今世界各国企业家的共识。一些世界
With the establishment and gradual improvement of the socialist market economic system, the competition among enterprises is becoming more and more intense. The key to business competition is technology, talent, but in the final analysis is culture. Managers need cultural strategies, employees need cultural qualities, products need cultural packaging, businesses need cultural atmosphere. As the fifth resource except human, financial, material and information, corporate culture has become a new management factor because it has been integrated into the management concept, code of conduct and visual image of modern enterprises. It is the consensus of entrepreneurs all over the world to build an enterprise culture and organically integrate the people-centered soft management with the material-centered hard management in order to promote the all-round progress of the enterprise. Some world