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公路,与人们的生活密切相关。出差求学探亲访友旅游观光都免不了要到路上跑一遭。据有关资料介绍,现如今公路年客运量已近90亿人次。聪明的广告商们自然开始注意起公路广告牌这一宣传阵地了……广告的目的是为企业谋求更好的经济效益。现代广告是以付费原则,通过一定媒体,把商品和服务的信息广泛告知顾客的一种促销方式。它有着传递信息、沟通产需、指导消费、刺激需求、提高企业信誉、树立产品形象等作用。随着我国公路密度和公路通行能力的不断提高,公路运输客货周转量的日益增加,在公路两侧设置广告牌以其传播速度快、辐射面广、设置成本相对低廉等特点,已成为许多企业、厂商、店铺争相占领的黄金地带。
Highway, and people’s lives are closely related. Travel to visit relatives and friends travel to visit tourism will inevitably have to run to the road. According to relevant information, the number of passenger traffic on the highway is now nearly 9 billion. Clever advertisers are naturally starting to pay attention to the propaganda position of highway billboards ... ... The purpose of advertising is to seek better economic returns for businesses. Modern advertising is based on the principle of payment through certain media, the product and service information to inform customers a wide range of promotional methods. It has the function of transmitting information, communicating production and demand, guiding consumption, stimulating demand, improving corporate reputation and establishing a product image. With the continuous improvement of highway density and highway capacity in our country, the traffic volume of passenger and freight transportation on the highway increases day by day. Billboards are installed on both sides of the highway with many advantages such as fast propagation speed, wide radiation area and relatively low setting cost Enterprises, manufacturers, shops competing occupy the golden zone.