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随着社会老龄化进程的加快,我国60岁以上的老人已超过2亿。电视作为老年人接触最多的媒体,所提供的老年节目的数量与质量,与老年电视受众的需求、规模及收视特征等极不相称。本文对老年受众的收视心理进行分析,在此基础上探究当前我国老年电视节目的发展现状与不足,并结合当前新媒体背景和分众化传播的现实需求,提出发展老年电视的思路。
With the acceleration of the process of social aging, there are over 200 million elderly people over the age of 60 in our country. Television, as the most-exposed medium for the elderly, provides a disproportionate number and quality of programs for the elderly, and the needs, scale and viewing characteristics of older television audiences. Based on the analysis of the viewing psychology of the elderly audiences, this article explores the current status and shortcomings of the development of the elderly television programs in our country. In the light of the current new media background and the actual demand of dissemination at a decentralized scale, this article puts forward the idea of developing the elderly television.