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现代社会科学技术突飞猛进,经济高度发展,人们在享受越来越丰富的物质生活之外,也在面临着日益严重的环境生态问题,工业技术革命在为我们带来享受和便捷的同时,也给我们带来了难以估量的生存后患。在这种背景下,人类开始反思自己对大自然贪婪索取中的行径,开始反省自己创造改革的方式,开始把一部分精力转移到保护环境、爱护自然上,尊重自然,崇尚自然的呼声日高。这种呼声也覆盖了整个设计领域,使得设计师开始追求人与自然协调发展的绿色设计。包装设计是视觉传达设计中的重要一支,如今的包装设计也开始走绿色之风、人性之风、简约之风,越来越多的人开始摒弃复杂奢华的包装,接受简单实用的绿色包装,相信这是包装设计未来发展的必然趋势。
Modern social science and technology by leaps and bounds, the economy is highly developed, people enjoy more and more rich material life, but also are facing increasingly serious environmental and ecological problems, while the industrial technological revolution has brought us enjoyment and convenience, but also to We bring incredible survival problems. Under this background, human beings began to reflect on their own behavior in taking greedy nature and began to reflect on ways of creating their own reforms. Somehow, they began to shift some energy to protecting the environment, cherishing nature, respecting nature and advocating nature. This voice also covers the entire design area, allowing designers to pursue the coordinated development of man and nature green design. Packaging design is an important part of visual communication design. Today’s packaging design also begins to take the green style, the human style and the simple style. More and more people begin to abandon complicated and luxurious packaging and accept simple and practical green packaging , I believe this is the inevitable trend of the future development of packaging design.