论文部分内容阅读
国家鼓励创业,国内创业的步伐也在加快,但目前创业成功率并不高,其中有创业环境的问题,也有企业自身的问题。笔者就创业中的营销存在的问题进行了思考,认为创业初期,要做好企业的总体规划,争取创建自己的品牌,同时要防范风险,在激烈的市场竞争中生存下来,在谋求发展之路。
The state encourages entrepreneurship and the pace of domestic entrepreneurship is also accelerating. However, the success rate of entrepreneurship is not high at present. There are problems with the entrepreneurial environment and problems with the enterprise itself. The author thinks about the problems existing in the marketing of entrepreneurship and believes that in the initial stage of the venture, we must do a master plan for the company, strive to create its own brand, and at the same time guard against risks, survive in the fierce market competition, and seek development. .