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“没有人能阻止百思买到中国来趟这个浑水,但百思买在中国不可能成为百思买。”尽管国美、苏宁在口头上并不把百思买(BestBuy)的闯入看作是影响非常大的事情,但在实际运营中却在悄然布局以抵抗百思买的入侵。中国全面放开零售业市场已有一年半的时间,在这期间,并没有多少零售企业转化为“正规军”,而仍处于内部机制转换期,需要配备“洋枪洋炮”,需要各种优惠政策,
“No one can stop Best Buy from China to visit the muddy water, but Best Buy can not become Best Buy in China.” Although Gome and Suning did not consider BestBuy’s intrusion as a very big impact, However, the actual operation is quietly laid out to resist Best Buy invasion. China has fully liberalized the retail market for a year and a half. During this period, not many retail enterprises were transformed into “regular armies” while still in the transition period of internal mechanisms. They needed “foreign gun artillery” and needed various concessions policy,