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以中央电视台《百家讲坛》、《法律大讲堂》等为代表的讲坛类节目在近年一直保持较高的收视率,这类节目以邀请学术界著名人士、某学术领域的专家、学者、名流就受众最感兴趣、最前沿的话题进行演讲为主要内容形式。这类节目的内容涉及人文、艺术、自然、科学等较为广泛的内容,节目形式多样,鼓励思想个性,强调雅俗共赏,重视传播互动,已经成为深受观众喜爱的品牌栏目。名家讲坛类节目作为观众喜爱的节目类型,其初创、演变、发展到深入民心是一个微妙的文化传播与社会心理过程,
In recent years, the pulpit programs represented by CCTV’s “Lecture Room” and “Law Lecture Hall” have been keeping a relatively high audience rating. Such programs invite famous individuals in the academic field, experts in an academic field, scholars, celebrities The most interested in the audience, the most cutting-edge topic of speech as the main content form. Such programs cover a wide range of content such as humanities, arts, nature and sciences. The variety of programs, the encouragement of individuality, the emphasis on culture and the appreciation of the public, and the emphasis on communication and communication have become popular brands for the audience. Famous class forums programs as the favorite program types of the audience, its start-up, evolution, development to the popular is a delicate process of cultural transmission and social psychology,