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12岁女孩决定嫁给37岁大叔的新闻,一夜之间爆红,引得大家热议,震惊欧洲的同时,国内也舆论不断。不仅有挪威12岁女孩Thea的婚嫁消息,甚至还专门开通了博客来记录筹办婚礼的整个过程,举行婚礼的日期10月11日这一天,恰好也是联合国国际女童日。该博客在一天之内蹿升为挪威阅读量最高的博客,社会媒体与民众的讨论也愈演愈烈,甚至有人还联系了警察和儿童福利机构,希望阻止这场婚礼。不久之后,真相被揭晓,原来这是公益组织Plan Norge的公益广告,目的是希望引起大家对于童婚问题的关注,并在社交媒体上发出#stoppbryllupet#反对童婚的呼声。其实这是一例典型的事件营销,意在吸引人们的关注,从而形成全民讨论的话题。通过举办童婚
The news that a 12-year-old girl decided to marry a 37-year-old uncle broke the red overnight, attracting heated discussions and shocking Europe. At the same time, there was constant public opinion in the country. Not only did Thea, a 12-year-old girl from Norway, marry, they even opened a blog to record the whole process of organizing a wedding. The date of the wedding was October 11, the same day as the UN International Girls Day. The blog escalated into one of Norway’s most-read blogs in the day, and discussions between social media and the public intensified. Some even contacted police and child welfare agencies in hopes of stopping the wedding. It was not long before the truth was revealed that this was a public service announcement by Plan Norge, a nonprofit organization whose purpose was to raise awareness of the issue of child marriage and to issue # stoppbryllupet # on social media. In fact, this is a typical event marketing, intended to attract people’s attention, thus forming a topic of discussion for the people. By holding a child marriage