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随着我国社会主义有计划商品经济的发展,作为反映企业整体面貌的企业形象,越来越受到人们的重视。其实,市场竞争在很大程度上也是企业形象之争。因此,企业领导应该把企业形象建设纳入整体目标加以实施。一、什么是企业形象企业形象是指社会公众和企业职工对企业整体的印象和评价。它一方面取决于企业对社会和公众所做的贡献,另一方面取决于职工是
With the development of China’s socialist planned commodity economy, as an enterprise image that reflects the overall appearance of the enterprise, more and more attention has been paid to it. In fact, market competition is, to a large extent, a battle for corporate image. Therefore, corporate leaders should incorporate corporate image construction into their overall objectives and implement them. I. What is the corporate image? Corporate image refers to the impression and evaluation of the corporate public and the employees of the company on the overall enterprise. On the one hand, it depends on the contribution of the company to society and the public, and on the other