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一个新产品进入市场后,能否尽快被消费者接受购买,被市场营销学家归纳为新产品的扩散问题。影响新产品扩散的因素有很多,现代企业营销人员应当重视加强对这些因素的分析,研究消费者接受新产品的规律,采取相应措施,加速新产品的市场扩散,让新产品被更多的消费者所接受。一、新产品本身的特性是影响市场扩散程度的重要因素具体说表现在以下几个方面: 1.新产品的相对优势。相对优势
After a new product enters the market, whether it can be accepted by consumers as soon as possible can be categorized by marketing scientists as the proliferation of new products. There are many factors that affect the proliferation of new products. Modern enterprise marketing personnel should pay attention to strengthening the analysis of these factors, study the law of consumers accepting new products, take corresponding measures, accelerate the market diffusion of new products, and allow new products to be consumed more. Accepted. First, the characteristics of the new product itself is an important factor affecting the extent of market proliferation, specifically in the following aspects: 1. The relative advantages of new products. relative advantage