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经过近年来持续不断地开展专项整治行动,虚假广告得到有效治理,广告违法率有明显下降。但是目前由于利益驱动、诚信意识缺失等原因,违法广告还大量存在。目前医药广告违法问题突出,电视购物行业成为虚假违法广告重灾区,互联网上虚假违法广告猖獗,广告监管工作还任重道远。
After continuous and special rectification actions in recent years, false advertising has been effectively controlled and the rate of illegal advertising has dropped significantly. However, because of interest-driven, lack of awareness of integrity and other reasons, there is still a large number of illegal advertisements. At present, there are prominent problems in the illegal advertisement of medical advertisements, the television shopping industry has become the hardest hit by false and illegal advertisements, the advertisements of false and illegal advertisements on the Internet are rampant, and there is still a long way to go in advertising supervision.