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现代经济的发展,需要对企业进行现代化的管理。然而现代化的管理并非仅仅是物质技术装备的现代化,它还包括管理思想、管理手段等的现代化。以我国目前的生产力水平而言,后者无疑具有更大的现实性和可行性。我国有句俗语:“天时不如地利,地利不如人和。”公共关系,就是促进“人和”的一项事业,是广结“人缘”的一门艺术,是一种提高组织知名度、加强与公众之间的联系、塑造良好的组织形象的既有现实性又有可行性的现代经营手段。
The development of modern economy requires the modern management of enterprises. However, modern management is not only the modernization of material technologies and equipment, it also includes the modernization of management ideas and management methods. With regard to China’s current level of productivity, the latter is undoubtedly more realistic and feasible. There is a saying in our country: “The weather is not as good as it is geographically, and the geography is not as good as the people.” Public relations is a business that promotes “people harmony”. It is an art that broadens the “people relationship” and is an organization that raises awareness and strengthens The links between the public and the well-organized image of the organization are both realistic and feasible modern management methods.