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本文从信息学视角出发,详细分析了微博意见领袖行为规范的形成、影响因素和彼此的关联。首先,从信息-知识转换角度构建了微博意见领袖行为规范的理论模型;其次,从信息伦理学角度,构建了微博意见领袖行为规范的影响力框架;接着,对构建的理论模型和影响力框架进行了关联,验证了彼此的关系;最后,对相关问题进行了讨论与分析。研究有助于正确认知微博OL行为规范,为政府、社会、微博平台对微博秩序管理提供借鉴。
From the perspective of informatics, this article analyzes in detail the formation, influencing factors and the connection of the microblogging opinion leaders’ code of conduct. First of all, from the perspective of information-knowledge transformation, we construct a theoretical model of Weibo opinion leaders’behavioral norms. Secondly, from the perspective of information ethics, construct the influence frame of Weibo opinion leaders’behavioral norms. Secondly, Force framework to verify the relationship between each other; Finally, the relevant issues were discussed and analyzed. Research helps to correctly understand the micro-Bo OL norms of behavior for the government, society, microblogging platform for micro-blog order management to provide reference.