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在双渠道闭环供应链中考虑零售商具有公平关切行为倾向,针对集中、分散两种决策情形分别建立双渠道闭环供应链定价模型,研究和对比了两种不同决策情形对直销价格、零售价格、回收价格及供应链系统利润的影响.研究表明,分散决策情形的系统利润要低于集中决策情形的系统利润;制造商提供一个由批发价格、直销价格和回收转移价格组成的协调契约可以协调双渠道闭环供应链,但该契约只对零售商有利,对制造商不利,为此,通过增加一个利润共享补充协议或两部定价补充协议可以有效协调双渠道闭环供应链,实现制造商和零售商的双赢;而零售商公平关切行为的存在将增强零售商参与协调时的议价能力,进一步影响零售商利润分享比例或零售商支付给制造商固定费用的变化范围.
In the double-channel closed-loop supply chain, retailers are considered to have a fair-to-do behavioral tendency, and a dual-channel closed-loop supply chain pricing model is set up for both centralized and decentralized decision-making. Two types of decision- Recovery price and supply chain system profit.The research shows that the system profit of decentralized decision-making is lower than that of centralized decision-making system.Manufacturer provides a coordination contract composed of wholesale price, direct selling price and return-transfer price, Channel closed-loop supply chain, but the contract is only good for retailers, manufacturers are not conducive to this end, through the addition of a profit sharing or two supplementary pricing agreement can effectively coordinate the dual-channel closed-loop supply chain, manufacturers and retailers The retailer’s equity concern behavior will enhance the bargaining power of retailers in coordinating, further affect the proportion of retailer’s profit sharing or the range of variation that the retailer pays to the manufacturer.