试析多维传播语境中播音主持的功能与拓展

• 作 者: 杨季红
• 机 构: 辽宁广告职业学院,
• 出 处: 明日风尚
• 发表日期: 2017年18期
• 关键词: 传播语境 播音主持 传播行业 文化功底 信息传播渠道 传播能力 文化引导 发展方向 多元文化 文化熏陶

随着科学技术的不断发展,多维传播语境也在该种状况下产生。而对多维传播语境中播音主持的功能与拓展,其本质上就是研究多维传播语境下,播音主持的发展方向。播音主持作为一个相对传统的行业,其在以往的发展中传播语境单一,这就使得其播音主持功能想对较弱。而随着多维传播语境的产生,其现有的播音主持已经无法满足当前的实际需求,故而,必须要对其进行功能的明确与拓展,以在传播媒介中占据较为重要地位,更好地促进传播行业的发展。

With the continuous development of science and technology, the multidimensional context of communication is also produced in this situation. The function and development of broadcasting moderator in multi-dimensional communication context is essentially to study the development direction of broadcasting moderator in multi-dimensional communication context. As a relatively traditional industry, broadcast moderator, which spread the context of the past in the past, has made its broadcast moderator function weaker. With the emergence of multi-dimensional communication context, its existing radio host can no longer meet the current actual needs, therefore, it must be clear and expand its function in order to occupy a more important position in the media, and better Promote the development of communication industry.