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习惯上,我们将纸与纸板分为四大类,即文化用纸、包装用纸、特种纸、生活用纸。在国家《造纸产业发展政策》中,将造纸行业定位于基础原材料产业,这主要是针对前三类产品而言的。生活用纸是纸与纸板产品中的特殊一类,属于日用消费品行业,或者说是轻工业。特殊的性质决定了其市场品牌、营销模式、发展前景等与前三类产品存在较大的区别。在我国,虽然生活用纸的产量不到纸与纸板总产量的8%,但却与我们的日常生活息息相关,在制浆造纸行业中的地位不言而喻。在全球经济一体化、中国经济进入新常态的背景下,生活用纸产业可以说是“喜”、“忧”并存。
Habitually, we divide paper and board into four categories, that is, cultural paper, wrapping paper, specialty paper and tissue paper. In the national “Paper Industry Development Policy”, the paper industry will be positioned in the basic raw material industry, which is mainly aimed at the first three categories of products. Household paper is a special category of paper and cardboard products, belong to the consumer goods industry, or light industry. The special nature of its market brand, marketing model, the development prospects and the first three types of products there is a big difference. In our country, although the production of tissue paper is less than 8% of the total output of paper and cardboard, it is closely related to our daily life, and its position in the pulp and paper industry is self-evident. Under the background of global economic integration and China’s economy entering a new normal, the household paper industry can be described as “hi” and “worry” co-exist.