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有人把新闻标题比作新闻的“眼睛”,我看很有道理,因为一般人读报先读题目,题目吸引人,然后才会使人有兴趣往下读。特别别是那些会议新闻、政治要闻,你四平八稳地标标题,与抓住新闻的核心来标标题效果是大不一样的。先举一例,今年4月30日各报刊登了新华社发来的几则有关李鹏总理访问中亚四国之行的最后一站——蒙古之行的新闻,其中有的是中蒙两国总理会谈
Some people like to compare news headlines to the “eyes” of news. I think it makes sense because most people read newspaper first questions, attractive topics, and then people are interested to read them down. In particular, those conference news, political news, and your flatly-balanced title are quite different from those that capture the core of the news. Let me cite one case. On 30 April this year, various newspapers published Xinhua News Agency’s news on the trip to Mongolia, the last leg of Premier Li Peng’s visit to the four Central Asian countries. Some of them are the talks between the prime ministers of China and Mongolia