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尽管早在1968年法国格勒诺布尔第十届冬奥会上就出现了奥运吉祥物,但人们还是习惯将1972年慕尼黑夏季奥运会上的五彩狗“Waldi”称为历史上第一个奥运吉祥物。此后吉祥物就成为构成一届奥运会形象特征的主要成份,以其动感的形象为人们所喜爱。吉祥物能够烘托奥运会的节日氛围,体现奥林匹克精神,传达当届奥运会的举办理念和主办城市的历史文化和人文精神,是在广大群众、特别是儿童和青少年中推广奥林匹克精神的重要载体。
Although the Olympic mascot appeared on the tenth Olympic Winter Games in Grenoble, France, in 1968, people still used to refer to the “Waldi” of the 1972 Munich Summer Olympics as the first in history. Olympic mascot. Since then, the mascot has become the main component of the image characteristics of the Olympic Games, and it is loved by people with its dynamic image. The mascot can express the festive atmosphere of the Olympic Games, embody the Olympic spirit, convey the idea of hosting the current Olympic Games and the history, culture and humanistic spirit of the host city. It is an important carrier for promoting the Olympic spirit among the masses, especially children and adolescents.