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文章在分析企业品牌和集群品牌内涵的基础上,分析了企业品牌和集群品牌的互动关系,构建集群和品牌的良性互动机制,从而实现产业集群的升级。
Based on the analysis of the connotation of corporate brand and cluster brand, the article analyzes the interactive relationship between corporate brand and cluster brand and constructs the benign interactive mechanism between cluster and brand, in order to achieve the upgrade of industrial cluster.