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2011年1月,中国国家形象宣传片《角度篇》在纽约时代广场首次播出,这部时长17分钟的宣传片涉及800多个画面,涵盖多个领域,从不同角度生动传达了当今中国的发展成就,为中国文化在全球范围的宣传起到了重要作用。本文从梦想与现实、传统与现代、民主与法制、人与自然四个方面分析该片如何展示当代中国精神,其创意和宣传思想如何体现哲学上的辩证统一,进而达到国家形象的宣传效果。
In January 2011, China’s national film “Point of View” was first broadcast on New York’s Times Square. The 17-minute long commercial video covering more than 800 screens covers a wide range of fields and vividly conveyed today’s China The achievements in development have played an important role in the promotion of Chinese culture on a global scale. This article analyzes how the film shows contemporary Chinese spirit from four aspects: dream and reality, tradition and modernity, democracy and rule of law, and nature of man and nature. How does its idea and propaganda ideology embody philosophical dialectical unity so as to achieve the propaganda effect of national image?