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最近,一系列的价格战引发人们不停地思考:竞争双方,到底应该争价格,还是应该争价值?难道因为张瑞敏说海尔“不参与价格战,力求产品物有所值”,就下结论说应该竞争价值吗? 其实不然。争价格还是争价值,不能静态地看,需要放到特定的环境中去看,决非妄断就能确定争价格好还是争价值好。价格竞争适合在短期内挫败竞争对手,提高市场占有率的场合,特别适合在定位于价格敏感型消费群体中实施。这表明,这种行为具有战术性特点,另
Recently, a series of price wars has caused people to keep thinking: whether the two sides should compete for the price or whether they should fight for the value? Is it because Zhang Ruimin said that Haier “does not participate in the price war and seeks to make the product worth the money” and concludes Should the value of competition? In fact not. Strive for the price or the value of competition, can not be static view, you need to put into a particular environment to see, by no means can not determine whether to fight the price is good or fight the value of good. Price competition suitable for defeating competitors in the short term, improve market share of the occasion, particularly suitable for price-sensitive consumer groups targeted at the implementation. This shows that this behavior has the tactical character of the other