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一套聚焦数字商务的战略可以改写大多数业务领域的规则,也将为富有吸引力的内容和数据分析带来跨设备、多渠道收入增长奠定基础。塔吉特百货公司(Target Corporation)2012年新款服装发布会看上去颇有一些浪漫喜剧的味道。塔吉特与广告代理公司Space150一起制作了一个名为《为你倾心》(Falling for You)的“可购物”短片。这部短片分为四段,顾客们在欣赏故事情节的同时,还可以在同窗口的侧边栏中选购片中角色们穿着的衣服、
A set of strategies that focus on digital commerce can rewrite the rules in most business areas and will also lay the groundwork for cross-device, multi-channel revenue growth for attractive content and data analytics. Target Corporation 2012 new clothing conference looks quite some romantic comedy taste. Target combined with advertising agency Space150 to create a short, “shopable” short film called Falling for You. The short video is divided into four sections, customers enjoy the storyline at the same time, you can also choose in the sidebar window with the characters wearing the clothes,