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随着市场的逐渐饱和以及上游成本的大幅上涨,曾经一度高速增长的中国体育用品行业迎来了前所未有的低谷期。很多本土品牌开启重塑品牌、渠道升级之路,试图找到抵抗危机的良方。而实力品牌国辉CBA则开启了千强镇战略,借助区域市场的深耕,以局部优势拉动渠道整体提升的策略,成为新的成功范本。
With the gradual saturation of the market and the substantial increase in upstream costs, the once-high-speed growth of China’s sporting goods industry ushered in an unprecedented trough. Many local brands open the way to reshape the brand, channel upgrade, trying to find a recipe to resist the crisis. The strength of the brand Guihui CBA has opened the 1000 strong town strategy, with the deepening of the regional market, with local advantages to promote the overall promotion of the channel strategy, a new success model.