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在新媒体席卷市场的趋势下,媒体的传播格局在急剧演变之中。各级各类广播媒体都在寻求创新,都想在挑战面前抓住新的发展机遇,以便在激烈的竞争中分得一杯羹。本人就地方音乐广播如何在求变中谋发展,以台州音乐广播为例,略谈己见。台州音乐广播自2004年与交通分家之后,今年迎来了第十个年头。据赛立信专业收听率调查表明,台州音乐广播在台州拥有的听众群相对品质较高;在以私家车为主要收听人士中具较高的接受度。由浙江大学广播电影电视研究课题组实施的每年
With the trend of new media sweeping the market, the media has been rapidly evolving. All kinds of broadcast media at all levels are seeking innovation, all want to seize the new opportunities for development in the face of challenges in order to win a piece of the competition in the fierce competition. How do I change the local music broadcasting and seek development in order to Taizhou music radio, for example, a little talk. Taizhou music radio has been separated from traffic since 2004, marking its tenth year this year. According to a survey on the professional Listening Rate of Sai Lisin, Taizhou has a relatively high-quality audience group in Taizhou and a high level of acceptance among private-car listeners. By the Zhejiang University Radio, Film and Television Research Task Force implemented each year