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“光威·上州屋”建立至今不过短短数年,但凭借着“GW”、“JSY”、“CGF”等知名品牌的大力支持,同时坚持特色管理与优质服务的企业宗旨,已经成为国内规模最大、品种最全的钓具连锁店,受到广大钓鱼爱好者们的支持和推崇。笔者认为,光威·上州屋的成功之道主要体现在以下几个方面:1.强势品牌为后盾,完善服务保障体系据不完全统计,中国拥有几千万钓鱼爱好者,大约能有50%的人使用过光威·上州屋的钓具用品。光威·上州屋在知名品牌的大力支持下,秉承“人无我有、人有我全、人全我精”的经营思
“Guangwei Shangzhouya” has been established for only a few short years. However, with the support of well-known brands such as “GW”, “JSY” and “CGF”, the company’s tenet of maintaining distinctive management and excellent service has become The largest and most complete fishing tackle chain in China is supported and respected by fishing enthusiasts. The author believes that the success of Guangwei Uptown House is mainly reflected in the following aspects: 1. Strong brands as the backing and perfect service guarantee system According to incomplete statistics, China has tens of millions of fishing enthusiasts, and it can have approximately 50 % of people used fishing tackle supplies from Guangwei Uptown House. Under the strong support of well-known brands, Guangwei Uptown House upholds the business philosophy of “I have no people, people have me all, and people are all fine”.