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随着国内高校向应用型定位的转型,市场营销专业应用型实践教学体系的设计一方面要立足于学生的需求,另一方面要满足于社会的需求。在这种双需求的目标驱动下,建立、发展、完善实践性教学体系是实现以应用型为人才培养目标的重要途径。本文从国内应用型定位的高校市场营销专业实践教学体系现状分析出发,同时借鉴国外的经验进而构建市场营销专业应用型实践教学体系。
With the transformation of domestic universities to application-oriented positioning, the design of practical teaching system of practical application of marketing should be based on the needs of students and on the other hand, to meet the needs of the society. Driven by this double-demand goal, establishing, developing and improving the practical teaching system is an important way to realize the goal of using application-oriented talents. Based on the analysis of the present status of practical marketing system of university marketing in China, this paper draws lessons from foreign experiences and constructs practical teaching system of practical application in marketing.